Lately I have been thinking about about publicity for my board games (go to bgg.cc and search under designer (as the site is currently undergoing maintenance I cannot provide a link from the top of my head
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If I were you, assuming you are doing this for reasons of gathering/solidifying an audience, I'd start a new, non-livejournal blog. Livejournal is more and more seen as outdated/unfashionable -- for one thing, people who are not logged in (that is, your visitors) have to see ads -- and while I myself am not planning on giving up my personal journal here, I would not attempt to gather a new audience with it. If nothing else, LJ is associated with being for people's private journals, to be read by people who know them in person, which is pretty much the opposite of what you want in a design blog. Some other things I would be sure to do are: 1) make the visual layout of it as minimal as possible, 2) make sure you use a platform which includes RSS support and is easy to link to individual posts, and 3) write at least three posts before you actually post anything. Too many blogs suffer from the condition where the blogger got really enthusiastic about having a new blog, wrote exactly one post, along the lines of "Here is my new blog
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