America, self-proclaimed leader of the free world (or at least the free market, which is anything but free), has a new theme boldly re-shaping how it does business. Knowing this theme will not only bring your business in step with the industry leaders, but may likely boost your revenues in time for that critical quarterly report. That magical
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The problem is not so much the businesses, it is the consumers. You mention that you had a good experience at a particular place and would recommend that place to others. I wouldn't be surprised if this place it out of business within a year or so. Why? Because they probably charge a little bit more.
Consumers demand the lowest price. That's it. Quality happily takes a back seat to the lowest price. It's Wal-Mart economics - give people cheap shit, and if it's cheap enough, they'll happily ignore that it's SHIT. People like to complain about how everything is crap nowadays, but they're not willing to spend a penny more to get something that isn't crap. Or they are, and then get disappointed. Look at this matrix of consumer esperiences:
Buy Expensive/premium productBuy cheap product
Product is good"That was expensive but well worth the extra cost. I'll happily buy premium products in the future"
"This was cheap and still a good product. I'll continue to buy cheap ( ... )
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I'm sure there were lots of people in Wisconsin who were frustrated with the cheap crap from Wal-mart. Why didn't they open up a local shop to deliver quality goods and quality service to the people who demanded it?
Because there's no one demanding it. People demand the lowest price. (Convenience is just price in different clothes.) And while they may complain about it, they still vote with their feet and herd on over to Wallyworld. There's always alternatives (with some pretty specific exceptions). The only question is if you're willing to pay for those alternatives. (and then of course, as I indicated, risk being disappointed with them, and just resign yourself to cheap crap)
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