Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound by
Martin Lindstrom,
Philip Kotler (Foreword bySizeLength:237 pagesHeight:9.0 in.Width:6.3 in.Thickness:1.0 in.Weight:14.4 oz.
Publisher's NoteDraws on a large-scale study of how the five senses impact brand creation to outline the author's six-step program for twenty-
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