In modern American culture right after two greatest values that are proclaimed to be celebrated the most -- "freedom" (whatever kind of freedom it is supposed to be) and money -- there is "individuality". And just like with first two, overwhelming majority of population lacks everything but the most rudimentary forms of it -- most of people have
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This would be so communist, so organized... horrors. HHOS
I am reading "The Rebel Sell" (in Russian translation.)
They note that modern consumer culture (post-industrial, non-uniform) is created exactly by request of individualistic "rebel consumers".
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