Comments | abs27: Vera Wang at Kohls

abs27

Vera Wang at Kohls

Aug 25, 2006 11:45

Vera Wang at Kohls? I must say I am intrigued and a bit skeptical at the same time. I doubt the quality and the fit will be what I expect from someone like Vera but the thought of it being so much cheaper is quite a thrill.http://news.yahoo.

Comments 5

chicbride August 25 2006, 19:11:56 UTC

For some reason I also think that match will take a toll on her reputation....

cablejunkie August 26 2006, 00:19:20 UTC

Hm, Kohl's? It sounds like she wants to expand to the masses like Issac Mizrahi, but Kohl's is *so* not a cool store to be affiliated with. I think Target would have been a better fit because it has a sense of hipness associated with their brands.

ssstephaniem August 26 2006, 18:17:46 UTC

I seriously hate Kohls.

nitalee127 August 28 2006, 02:15:19 UTC

Hmmm I think it's great marketing. I don't think it will hurt her reputation. She's one of those designers who is already established with the celebs. This is a huge money maker for her and Khol's because they are aiming for those everyday women who want to be/feel like a celeb. That's what they taught us when I was working for a fashion company and Khols was a client.

nyclaura August 28 2006, 03:22:19 UTC

She's far over marketed lately, IMO. There is even a Vera Wang Serta mattress! How can a mattress be designed? I think she's selling out for cash-o-la now that she has the name recognition.