Meh. As mother of a little girl, I'd mostly conclude that I'd rather my daughter wear the facial expression on the right than the one on the left. I'm not thinking of that as an "I'm not going to take your shit" scowl, I'm thinking of that as a kid who just looks like a brat vs. a kid who looks pleasant.
Aside from facial expressions, I more or less agree.
I'd have a lot less of a problem with the ad if it was the same kid, just making a "happy" and "bratty" expression to illustrate being "difficult" or "easy" to handle. But dressing up the "easy" girl in stereotypical feminine stuff (a white dress!) and the "difficult" girl in pants? Yeah... that's a little off.
See, I tend to think you can be strong without having to have a temper or being difficult. I'd rather teach my kids be laid back and pleasant even when they're standing up for themselves.
hooray to the ad industry for foisting more sexist horseshit at us! I'm surprised they didn't put a sexualized little redhead on there, too, just to fulfill all of the crappy stereotypes. *vomit*
Speaking of the TX thing - I'm from Texas... but live in the Northeast now.
I much prefer the Northeast culturally, but do have a soft spot for my home state. I don't really buy into the oppressive pressure to be a "lady" I experienced there, though.
I'm totally with you on this. Why does a juice manufacturer need to do this? From the perspective of someone who studies visual communication, this is one way of looking at it: Even though we think we've moved away from gender stereotypes, they still remain. And for the sake of sales, there's no way in hell a juice company would want to market a product that makes girls "difficult."
The construction of a more stereotypical image would also open up the floor for acknowledging that people are complex (in general), and that decision-making isn't as black and white as Tropicana would like you to believe. If people had to stop and think about whether or not to buy O.J., there's a bigger chance that juice companies would lose a sale. (Think about how much sugar/etc goes into making those products, etc.)
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Aside from facial expressions, I more or less agree.
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I much prefer the Northeast culturally, but do have a soft spot for my home state. I don't really buy into the oppressive pressure to be a "lady" I experienced there, though.
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The construction of a more stereotypical image would also open up the floor for acknowledging that people are complex (in general), and that decision-making isn't as black and white as Tropicana would like you to believe. If people had to stop and think about whether or not to buy O.J., there's a bigger chance that juice companies would lose a sale. (Think about how much sugar/etc goes into making those products, etc.)
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