Killing Us Softly

[aeirol]

Not long ago, a movie was shown in my intro to feminism class called "Killing Us Softly 4." While writing a paper, I ended up watching this movie again, and it struck me all over again exactly how good the movie is. It's about how advertising is slowly sexualising, shrinking, and distorting the image of the ideal Western woman, and transmitting it

Comments

[calligraphe]

They showed one of the Killing Us Softly videos in one of my soc classes this semester. I agree with you, it is very well-presented. Which I appreciate, because while this is information that we're all somewhat peripherally aware of, it takes a lot of skill to synthesize it into something that's both concise and, somehow, fresh.

[aeirol]

It was a real eye opener to watch this in class, partially because I had seen a few of the ads in it before, and seeing them all together was very striking. I'd honestly buy the movie just to support them, if it weren't an educational film, and so about $300. :/

[aeoliana]

This looks really interesting; how recent is it? (The images look pretty recent.) I know in my feminism class we watched at least one movie about women in advertising, but I think it was a lot older.

Thank you for the rec. I'll have to watch this... when I get time.

[aeirol]

This one is from 2010, so very recent, but there's a possibility you saw one of the older ones; there were three more, starting in 1979, so they've been popular (and, depressingly, relevant) for quite a while now.

[pbandjessi]

I've just watched the first part so far- and intend to watch the rest- but already I'm finding practical examples. With what she was talking about with breast size- just today, my Horrible Coworker Erin was looking at loose fitting t-shirts and worrying about how they'd make small breasted women (like herself) have low self esteem. Noooooo!

[aeirol]

So relevant, no matter how little we might want it to be. :/