Where's a strategist when you need one?

[afternoonslug]

I do occasionally miss strategists and account handlers at my agency. Because we're so small we have excised any suit-related discipline from our four walls and concentrate solely on creative. It's lovely when you can throw ideas around without some shark-toothed account handler declaring the tone of voice isn't hitting the target market or the

Comments

LOVE YOUR HONESTY

[eustaciak]

As a strategist, I love your honesty and even more so - your intelligence in pushing back to do it the right way and not just any way. Applause (if you can't hear it) - Applause for Creative Integrity.

--eustaciaK

Re: LOVE YOUR HONESTY

[afternoonslug]

Thanks for your comment - it's good to know I am not the only person that thinks strategy is important from a creative perspective!