Oh, Lane Bryant ....

Sep 03, 2011 13:22

Opened yesterday's mail to find this pic on the cover of a flyer from Lane Bryant (I later read online that they call it a "magalog" which is just another reason to cancel my card with them, if you ask me):

pic behind the cut )

ranty

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Comments 34

You rock! ext_773974 September 3 2011, 19:57:46 UTC
I love it, girl! Yes, Lane Bryant does still sell tops and bras! I don't know how nudity helps sell those either. And I agree 100% with every single word you said. You took the words right out of my mouth! -@m1ssdiagnosis

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antof9 September 3 2011, 20:49:59 UTC
I love you :)

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antof9 September 3 2011, 21:03:57 UTC
BTW, you helped me put my finger on the actual problem with the marketing-speak, so I had to write another LB post on FB. It'll probably be deleted, but here's what I said ...

The problem is that you are not Tony Robbins, or a counseling service, or life coaches, or even Weight Watchers. You're a clothing store. I don't need you to empower me. Trust me; I'm empowered :)

... and thanks!

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yokospungeon September 3 2011, 20:22:49 UTC

I know you won't mind that I disagree - the one on the far left does have back fat. ;)

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antof9 September 3 2011, 20:50:40 UTC
hee hee! It's true she has an actual crease. But is that from turning, or is it actual back fat? I've been wondering since it came to the house :)

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emperor_fool September 3 2011, 20:57:07 UTC
I've been wondering since it came to the house

It's good to know that you keep your mind focused on the important issues of the day. :-D

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antof9 September 3 2011, 21:00:10 UTC
BWA HA HA HA AH AHA HA Ok, you caught me. I have not actually been wondering that over the during of the time since it came in the mail :)

*still giggling*

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emperor_fool September 3 2011, 20:58:44 UTC
Really? The old using-sex-to-sell-stuff bit doesn't make you feel empowered? Gosh, I'm empowered right down to my toes by that picture. Even my back fat is empowered!

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antof9 September 3 2011, 21:01:36 UTC
I'm laughing so hard, I actually shook my chair on that one :)

So glad your back fat is empowered too!

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antof9 September 7 2011, 15:43:13 UTC
When that came in on my phone, I laughed out loud. And couldn't really properly explain why :)

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appleshoelace September 3 2011, 21:40:51 UTC
No doubt this is just me being oblivious to sexual innuendo, but I don't find the pic offensive or shocking. I thought they just looked like mermaids! And then I looked at it more closely and I saw women whose tummies stick out like mine sticks out, and that they have jeans that are supposedly pushing the tummy in, I guess, rather than the tummy hanging over the jeans. The pic is able to show how the tops of the jeans fit against the tummy, which to me is important because jeans can be uncomfortable and dig in. I didn't realise the women were supposed to be fat or that this was supposed to be empowering though! I actually get the feeling these women are just letting their tummies hang out, by pushing them out, and if they stood up straight and exercised their stomach muscles, they'd have flat tummies.

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antof9 September 7 2011, 15:44:57 UTC
They're not supposed to be fat :) It's just that Lane Bryant sells "plus size" clothes, and this pic is rather laughable in that no one or almost no one who shops at Lane Bryant actually looks like these women.

Now that you mention it though, it does look like the middle girl and perhaps the far right one are pushing out their tummies. Now do you feel empowered? :)

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