CSX vs. Bike Move

May 21, 2009 19:24

CSX posits that moving 1 ton of goods without fuel is fantastical.

In actual fact, that problem is really only a question of how much human community you can tap. The Amish have their barn-raising. Portlanders have Bike Move!

Interestingly, neither party mentions a specific distance.

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ext_3059 May 23 2009, 13:42:40 UTC
So when they say "four hundred and twenty-three miles" at the end, how is that not specific?

I'm all in favour of human-power freight movement, but when you're talking about moving a container from one side of the country to the other (particularly your country!), trains really are rather more practical. And since CSX are clearly trying to compete with trucks, we cyclists have common cause with them.

I agree that the visuals in the advert are disingenuous, though - whilst you may not actually be able to use a pushbike to move a filleted redwood down the street, you also can't use a train to do it, unless your street happens to have rails on it!

Which is of course the case in cities with trams - and i believe that Zurich and Amsterdam both have freight trams.

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applez May 23 2009, 17:47:14 UTC
re: 423 - whoops! Good point.

re: train vs. truck, instead of train vs. car. Oh I quite agree, and their other advert is better at demonstrating that ... yet they've kept their anti-bike one running longer.

re: common cause - I quite like what the Swiss/Lausanne have running for both local and inter-city package and grocery delivery service.

Unfortunately, I'm given to think that the reason they've started picking on cyclists has more to do with union solidarity than green business opportunities. After all, cyclists have minimal union organization, and no national labor standing, as far as I know.

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