We all know Japan prides itself on having one of the lowest obesity rates in the developed world. However, a recent trend known as "marshmallow girls" (girls who are viewed as 'soft') is receiving mainstream attention from the likes of Avex who created a group called "Chubbiness." Made up of 10 plus sized women found through open casting, the group
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It's important, that especially young girls have role models to look up too and that tell them that it is totally okay to not look superskinny. As long as you eat healthy food and exercise, everything is fine! Instead of putting people in categories like "too thin", "thin", "average", "fat", "too fat", we should make sure that they are healthy!!!
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With that being said I find the group name rather unfortunate....
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What is their market? Who does it appeal to? Younger girls? I can't see the majority of males taking much interest. I don't think it will be easy for them, as they will probably remain a super niche group. Although I suppose it says they are having trouble gathering interest to make a debut.
The thing I really disliked about Piggy Dolls, and this group, is that their main concept is being fat, rather than that being just a side trait.
It's in their name, and they talk about things like how much they like to eat. Instead of finding it endearing or likeable, I find it rather offputting that they use being fat as a gimmick, instead of being a normal group with a different concept and happen to also be fat.
Still, it's interesting to see that this came into being at all, and I hope they do manage something, as maybe it could be the start of something...
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I also agree that they could go instead with the concept that they formed the group because the girls are all alike, physically, but they shouldn't push the 'fat' aspect constantly.
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The girls in Chubbiness aren't even fat! They look normal and healthy, and again, the idea of shoving it down people's throats LOOK WE'RE FAT OMG LOOK AT HOW CHUBBY WE ARE feels just... odd. It comes off more as a gimmick rather than focusing on actual talent, and it can't be good for any of the girls' esteem.
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