Now and then, I respond to an acquaintance's forwarded e-mail rumor with a link to the appropriate snopes page. I don't think I've made many converts to the cause of truth, though
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About every six months, I do a reply-all to an email my mother sends with a link to snopes and why the panic-inducing email is not true. And then I follow up with her to say why she shouldn't believe the emails she gets. So far I have not yet induced a behavior change, but I remain hopeful.
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