TED: Jamie Oliver

Feb 18, 2010 13:00



Jamie Oliver got a TED award. Below is his wish:
For everyone to create a strong, sustainable movement to educate every child about food, to inspire families to cook again, and to empower people everywhere to fight obesity.

This one strikes near and dear to my heart. Please take the time to watch it.

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Comments 5

miss_emelia February 18 2010, 22:03:26 UTC
Hmm. Lots of rant, not a lot of what to do here. It was 17 minutes in before he hit an action to improve the situation. I'd have loved to see what he recommended to that poor woman, rather than just berating her for killing her kids. The thing is, at the end of the day, a big pot of soup with lots of beans and veggies is far cheaper than frozen pizza, even with our bizarre food subsidies. And better yet, how do we stop making bad choices nearly cost neutral when compared with things that take more effort? And no talk of where school lunches are going well (like Berkeley!), only talk of what horrible school lunches are the most common.

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elusis February 27 2010, 05:56:54 UTC
It would help if stores in poor neighborhoods even sold beans and veggies. Many don't. And it's hard to take hours to prep and cook food when you work three jobs.

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boymaenad February 19 2010, 21:23:03 UTC
*appreciated*

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boymaenad February 19 2010, 21:23:23 UTC
appreciated!

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butlerinstitute February 22 2010, 20:28:20 UTC
He's been pursuing this goal for a few years now in the UK, with some, but not total success - some parents were filmed passing their choice (and their children's choice) of food through the school boundary fence in one of his programs. He is definitely not to everyone's taste (almost no swearing on this clip which is not the way he is on many of his (UK) TV outings !) but I think his heart is very definitely in the right place.
He discovered, in his first series on school dinners, that many UK education authorities were budgeting just 38p per person per meal! (Whatever that is in US$, it's not a lot).
See his web-site for more practical details, and recipes.
(Though it's always a bit suspicious that he advertises for Sainsbury's supermarket, which can't avoid being one of his targets when he's got his other hat on)

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