Comments | ataxi: Keyword age

ataxi

Keyword age

Nov 26, 2009 10:16

http://www.smh.com.au/technology/biz-tech/jobs-may-make-mat-lose-his-job-20091125-jq6t.htmlRead more... )

link farmerism, marketing, law, intellectual property

Comments 8

accy November 26 2009, 03:10:47 UTC

It all looked a bit orchestrated to me as well. Not allowed to advertise that they've changed the name, but a quiet press work to a journo and subsequent write up in a some national daily is fine (handily one that is not in the news corp stable as well).

ataxi November 26 2009, 04:05:47 UTC

Yes, I'm sure Disgruntled Tunbridge Wells was as outraged as me at Apple's heavy-handed legal action.

IPODRIP CHANGED TO IRIP
IPODRIP CHANGE IRIP
IRIP IPODRIP SAME
IPODRIP NOW IRIP

*cough* Excuse me, I seem to be sneezing keywords.

dunq November 27 2009, 04:34:25 UTC

What's an eye rip and why do I want one? Is that what I'm meant to think?

I was looking at the iPOOd camping shovel in Mountain Designs and they told me the name was under threat from an Apple C&D too. Its a shovel!

ataxi November 26 2009, 04:14:31 UTC

I want to be a Keyword Migration Strategist when I grow up.

conradin November 26 2009, 03:24:39 UTC

6 years sounds like it would be a bit too long to be all a plan, but it sounds like they might be capitalising on the forced name change for greater publicity.

The domain, and being unable to announce the domain name change seems to be the kicker.

ataxi November 26 2009, 04:06:50 UTC

Oh, no way they planned this as publicity six year ago. None whatsoever.

The company founder probably knew they were squatting the iPod brand for exposure six years ago I imagine and has been quite happy to get those six years in the clear.

wintal November 26 2009, 05:55:44 UTC

I'd believe him being naive enough to not even think about it as a problem.

I had the same thought yesterday that his claims of people 'not being able to find his product' were a bit far fetched...

Of course, he needed to claim offence to prevent the offence being potentially real, so it's hard to judge him too harshly.

(The comment has been removed)

ataxi November 27 2009, 04:10:26 UTC

Yeah, I think it's pretty interesting. As an issue keyword marketing occupies the grey area between how humans produce and consume words and how words are distributed in the "space" of all text: the statistics / collocation / thermodynamics of vocabulary.

First the printing press, and then the internet (and other telecommunications technology) made that space much more interesting by allowing words to migrate from place to place more easily.