Years ago I took the Micro Economics class at UCSC -- the Astro 2 of the econ canon. It was therein that I became acquainted with the notion of elastic and inelastic demand curves. These curves plot consumption vs price. An elastic demand is something that one will forgo as the price rises, while consumption of an inelastic demand resists
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I've been thinking of "miles per dollar" since $3/gal. The (very useful) truck gets 20 MPG. The price you mentioned is 5 miles per dollar. I use the convenience of Mr. Truck only when needed.
When our govt. decides to reward its oil-addicted citizens for buying vehicles that weigh more than 6,000 pounds (because the domestic auto makers failed strategic-planning 101 and don't have a proper product mix), I have to say, "Hello? Domestic research tax credit for high-MPG cars?" What about a blatant pro-US tax credit on domestically produced high MPG cars. No, that would be smart. That would be the govt. influencing the market to compensate for the market externalities of prices failing to be high enough to get us to make decisions to improve our own economic security ( ... )
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