Unless the company is Simple (which is actually owned by the ugg parent company) and they quit making them two years ago- I know this because I keep trying to buy a pair on ebay.
I think that it's the wrong product for your target audience. I don't know the demographics of the site, but Ugg boots tend to skew very female, and either a certain type of fashionista/college sorority girl, or people who live in climates with crap weather. Obviously, this is a US, not Canada perspective.
And I'm not thinking that you have a huge audience of young fashion friendly women to send the code to.
The other issue: Even $20 off leaves you with $100 boots. Really limiting the number of click through sales- once you take the tiny demo, and then take the price into consideration: How many of your readers do you think are going to impulse purchase a pair of ugly (but comfy) $100 knock off boots?
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anonymous
January 18 2011, 01:04:18 UTC
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anonymous
January 25 2011, 15:23:22 UTC
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Comments 15
I think that it's the wrong product for your target audience. I don't know the demographics of the site, but Ugg boots tend to skew very female, and either a certain type of fashionista/college sorority girl, or people who live in climates with crap weather. Obviously, this is a US, not Canada perspective.
And I'm not thinking that you have a huge audience of young fashion friendly women to send the code to.
The other issue: Even $20 off leaves you with $100 boots. Really limiting the number of click through sales- once you take the tiny demo, and then take the price into consideration: How many of your readers do you think are going to impulse purchase a pair of ugly (but comfy) $100 knock off boots?
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I'm considering a Paypal tip jar. I'm pretty sure the money garnered would be minimal.
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