And how.

[beatniknight]

I've been thinking about advertising recently.  Here in New York, we've seen people who choose to let Bacardi paint a giant booze mural on their building's side (it was near the Duane Reade in Union Square; I think it might still be around), and it got me thinking, why don't businesses do this more often?  It sounds a little bit dystopian, maybe,

Comments

[lankyguy]

The Bacardi sign is now a Crunch gym ad I think. Have you seen the 'animated' adverts in the Path train - on the tunnel wall. I think it's between WTC and JSQ/Exchange place. It's a 'fim strip' on the walls of the tunnel, as the train barrels along and you look out the subway window, the image appears animated. Pretty cool. I hear they are going to do that in all the tunnels eventually.

[beatniknight]

I haven't. No. But that's pretty brilliant. I would totally buy whatever they advertised.

What could go wrong??

[phoenixredux]

I had a friend who made a deal with a couple of local DJs. She would get the radio station's logo - a globe and a fat red font "93.7 FM - The Edge" tattooed on her leg, in exchange for free "EdgeFest" tickets for life. And she did get into Edge Fest - for one year. The next year, those DJs were gone. The year after that, "The Edge" FM changed from "alternative" to heavy metal "93X".

Lucky for her that her boyfriend is a really excellent tattoo artist. He was able to turn it into a flower.

Re: What could go wrong??

[beatniknight]

Well, I don't think that Coca-Cola would be going bankrupt any time soon. The biggest problem that I could think of would be if someone with one of their tattoos started raping people.

Of course, they say there's no bad publicity, and I'm sure those women would be having nightmares of his brand name tattoo....

[mooncancer]

Well, despite the fact that advertising agencies/departments are usually run by the young & hip (and would embrace the ideas you propose), most campaigns still has to be reviewed by company execs (read: old white men), so very few controversial advertisements make the cut - as great as they sound.

As for the Joe's house idea, I believe that there are zoning/property laws that restrict how a lot/building can be used. But marketers are already utilizing the idea of advertising in "ordinary" & unexpected spaces

There are instances when people PAY to become walking advertisements -- I think of that everytime I walk by a Hollister / Abercrombie&Fitch / etc. -_-

[beatniknight]

Well, that's absolutely true about the paying, but those aren't on the wearers' skin. They're removable (so are tattoos, but it's harder). A tattoo implies love, you get tattoos that say the name of your boyfriend, or that say mom (if you're crazy) or what have you, so the "buy this" is stronger.