They got their ass roasted by the ASA for claiming that 100% of their bakery bread is baked from fresh in store.
Errr. Not true.
In the bigger Extra stores it is (so about 250 stores). In the smaller stores, it's brought in part cooked and then finished off in store. The bread in the little Metro stores arrived already baked (and aren't finished off in store at all).
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Errr. Not true.
In the bigger Extra stores it is (so about 250 stores). In the smaller stores, it's brought in part cooked and then finished off in store. The bread in the little Metro stores arrived already baked (and aren't finished off in store at all).
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