It's not that there's nothing to say. But too many things to say. Where do you even start? The sexist overtones? The weird phallic missiles and parallels to condom commercials? The bizarre inappropriateness of having a lighthearted "Bollywood" musical commercial for military weaponry? The cultural appropriations? Agh! I think my head might explode...
To be fair, the cultural appropriations are entirely appropriate -- it's an Israeli company trying to sell to India, so a sketchy sabra appearing to serenade the woman, Bollywood-style, with sari-clad backup dancers, is the MOST appropriate party of the video (the lyrics are pure corporate sloganeering, of course).
That, of course, is a very faint excuse for ANYTHING at all.
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It's not that there's nothing to say. But too many things to say. Where do you even start? The sexist overtones? The weird phallic missiles and parallels to condom commercials? The bizarre inappropriateness of having a lighthearted "Bollywood" musical commercial for military weaponry? The cultural appropriations? Agh! I think my head might explode...
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That, of course, is a very faint excuse for ANYTHING at all.
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