FINAL REPORT
For my final report I chose to do an analysis of Nike's ad campaigns, primarily, to serve the purpose of continuity and also for comparison of differences of each growth strategy across the
product/market expansion grid.
MARKET PENETRATION
Nike Courage
Click to viewNike My Better is Better
Nike My Fast is Faster
These ads are examples of the Market Penetration Strategy, since market penetration is all about promoting existing products to existing markets. As always, Nike successfully tapped their very athletic market through deep human understanding and empowerment.
MARKET DEVELOPMENT
Nike Live
I consider this ad to be within the market development strategy simply because this ad definitely wasn't made in in the usual voice of a Nike commercial. Subsequently, this will attract a whole new different market from the existing one. The good thing about this ad though, is that even though it was made with a different tone, it is still within the vision of Nike which is to understand human behavior and instinct by saying in the end that you don't just use Nike for sport but also for you to live longer, to be able to run faster from a potential murderer.
Nike Women Yoga
Nike Women Running
Nike Women Boxing
PRODUCT DEVELOPMENT
Nike Shox
Nike Boing
DIVERSIFICATION
Nike Dance
Nike Coreografia: Body by Dance
Nike Dance Athlete
Nike Street vs. Ballerina