As an alternative view, in writing the latest book I have most definitely made some creative decisions based on how they will be received by the geek community. Without going into detail I've said and unsaid things, and included characters who wouldn't be my usual choice, because the market I'm writing for wants those things represented and I reckon I'll sell more copies if I accomodate that.
In other words, I have changed my behaviour because it is my commercial interest to do so.
The best way to change people's behaviour is not to attack them or criticise them directly; it's to make it worth their while.
Essentially, what you're talking about is convincing the audience to change, rather than convincing the makers. Of course, that only works if there's a lilypad that people can move to. In areas with a high diversity of product like books (there are a lot of books published, of all sorts), I think that works well. In lower "liquidity" areas, like movies, then it gets harder. Someone, for example, who liked action movies, is confronted with a plethora of unappetising choices - do I watch the stupid, the stupid-and-offensive or the merely mostly stupid - it would be difficult to make any change in audience taste visible, at least in something other than geological time.
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In other words, I have changed my behaviour because it is my commercial interest to do so.
The best way to change people's behaviour is not to attack them or criticise them directly; it's to make it worth their while.
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