Keeping you inPhormed...

[bracknellexile]

Seems that just maybe the Information Commissioner has grown a pair after all....

Information Commissioner: Phorm must be opt-in only - not great, but it's a start at least, although it completely fails to address the point that an intercept still requires the permissions of both parties (customer and web=page provider), even if the system is

Comments

[magpie_dragon]

so...
they're going to use our internet searches to advertise to us? in a...forceful mannor?

I hope I'm missing something, because otherwise I'll let you know how grocery stores work here.

[bracknellexile]

The adverts are the least of your worries m'dear. It's all the (potentially personal) data that they read to target those adverts so "forcefully" that are the real issue.

Google have been using your search data for ages. this uses every single web page you visit. Typing into Google, you volunteer to give them that data. This is a blanket watch of everything you do and everywhere you go.

[magpie_dragon]

I live in america

[spudtater]

It's a little more than the equivalent of store cards. If you want to buy something that you don't want anybody to know about, you can always not use your card. What if somebody removed the option of buying anything, from any shop, without using a particular card?