I once got called for some survey where they asked me to tell them whether I agreed with a bunch of statements, on a scale from 1-10, where "10" is strongly agree. I got a good giggle out of saying 'nein' to all the statements I agreed with pretty strongly. :)
4.6 has some effect of $9.99 when some people psychologically think of it more like $9 instead of $10 and probably it works. so in a way 4.6 may appear closer to 4, maybe even closer that 4.55 because of the fives
During my three-week stint on AT&T as a cell provider I got a call from them to conduct a survey about I'm not sure what exactly, and the lady asks "Are you on your cell phone or a land line?" I say I'm on my cell. She says, "Oh, well, we usually try to do this via a landline because we don't want to waste your minutes." And I'm thinking, "Yeah, no shit, you're wasting my minutes right now, but aside from that don't you guys have the ability to NOT waste my minutes, like when I call customer service and it doesn't count against them?" Then I try to explain to her that I have no landline and can't do her survey, she gets kind of silent, like maybe she doesn't understand, then I hear her coughing horribly on the other end, a real hacking, lung-ejecting cough, and it just goes on and on for what seems like forever, though it was probably 5-10 seconds, and then the line just goes dead. Awesome.
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so in a way 4.6 may appear closer to 4, maybe even closer that 4.55 because of the fives
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