Clarification: I was trying to ask about the "Unpimp Your Auto" commercials from Volkswagen here, not the original TV show. Some comments suggest that you may or may not have understood my meaning the first time around. :-) Poll
apparently my rewrite was ill-advised: I'm talking about the "unpimp the auto" commercials from Volkswagen, themselves making fun of the "Pimp My Ride" series.
Once you see the mayonnaise announcer for the UK version of the MTV show trying to make Polish youth scream with joy at having spinning rims, you realize it is post-modern. Just because a fad mode of expression has roots in the Af-Am community does not make appropriation racist, and a painfully self-aware parody even less so.
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