the best cup then. the best cup now.

Apr 27, 2008 10:40

I wonder who decided that the answer to Starbucks' marketing woes was to slap an uglier, fatter, somehow androgenized mermaid on the front of each cup and drain all color but an unsubtle "coffee" brown, as if to say (or scream in a desperate, Scroogelike gargle): WE ARRRE COFFEE!! WE CARE ABOUT NOTHING BUT COFFEE. WE DON'T CARE ABOUT MERMAIDS. ( Read more... )

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sohonestly April 28 2008, 16:24:42 UTC
I think the brown, more Rubenesque mermaid was the original logo for Starbucks and that they went back to it along with the rest of their back-to-basics, it's-all-about-the-coffee bit. I could be wrong.

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camberblue April 28 2008, 17:15:46 UTC
yes, I think you're right.

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cenisaley April 29 2008, 00:10:28 UTC
as an employee, I'm not sure why the change of logo, but I do know it's not permanent. Green will be back at the end of the summer.

And Pike Place roast is great. I like it.

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