I stumbled across a beginner's guide to blogging in a bookshop, so I had a
look.
There was a lot about technical issues, a fair amount on formatting,
a little on content, and a smattering about style and voice.
They recommended a conversational style. Oops.
They also recommended avoiding too much sarcasm. After
my previous posts
on the topic, I feel both reprimanded and vindicated!