I definitely get that instant "NO THANKS" reaction to some films based on movies (Rosamunde Pilcher is the first that comes to mind), but obviously that's because I already know what the basic plot will be and it's not something I'd enjoy. It doesn't have to do anything with it being based on a book but more, like you said, with the story.
Yeah, I think having a book out just means that there's already a built-in 'awareness' -- whether people generally like or dislike the book, they still know about it.
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