I think a lot about this for a couple of reasons. Firstly, because I want my children to enjoy comics and, as girls, they are not being spoken to by the publishers that spoke to me as I was growing up. Secondly, because I want to understand better how to write something that will speak to that audience for similar reasons to the first given above
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I just think there's got to be a way to win new readers without having to re-use all the same properties they've been flogging for decades. Re-invent Wonder Woman, fine, great idea. Figure out who you're selling it to and stay on target. I think DC could do great things if they allowed themselves to start fresh with stories that aren't necessarily about super heroes at all.
To be fair, they have made a push in the last decade to include non-superhero books such as Jonah Hex to expand out. And they have been successful for that small handful of books, but your are right, they need to do something more like Vertigo for the non-adult audience.
Personally, I don't think there is anything particularly alienating about superheroes for women - instead it is how the industry portrays those female superheroes.
As for find out who they are selling to they are it is apparently very few people at the moment :)
I'm not even thinking about portrayals of women nor the suitability of superheroes for girls. Clearly women and girls can enjoy the genre, but they could expand their market by finding what other genres are sought after by females (and other males) who are currently buying all the manga.
Of course, I would love it if they would do this without aping the Japanese and Korean comics. Just find out what stories appeal to that demographic and make some variety available. If they want to sell more books, that's the way to go rather than trying to find new ways to make super heroes appealing to an audience that may never find them appealing.
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To be fair, they have made a push in the last decade to include non-superhero books such as Jonah Hex to expand out. And they have been successful for that small handful of books, but your are right, they need to do something more like Vertigo for the non-adult audience.
Personally, I don't think there is anything particularly alienating about superheroes for women - instead it is how the industry portrays those female superheroes.
As for find out who they are selling to they are it is apparently very few people at the moment :)
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Of course, I would love it if they would do this without aping the Japanese and Korean comics. Just find out what stories appeal to that demographic and make some variety available. If they want to sell more books, that's the way to go rather than trying to find new ways to make super heroes appealing to an audience that may never find them appealing.
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