The Affair with Bloggers

[charis_jp]

While many PR agencies in countries like the US have been including bloggers outreach in their Marketing and Communications plans. (The Nokia Nseries Blogger Relations Programme is a good example). I've noticed that not many agencies in Singapore are doing that. There are some who do and do it really well but there are many others who do not seem

Comments

Time is the Problem

[anonymous]

I think one of the main issues in handling PR with bloggers is time. You only have a limited number of hours (all billed to client) in which to generate the greatest impact in which to reach the most number of eyeballs/listeners/viewers/surfers. We all know the drill in hitting the dailies and mags.

Now, engaging bloggers on the other hand is very much a one-to-one thing most of the time. Trying to reach them with a news hook or a page one story alone isn't enough. However, you don't have countless hours a day in which to IM, email, party or chat with them too. Selecting the right ones to target your story to is I guess is probably more of an art than a science, and if time is not on your side, it becomes pretty difficult.

I guess that's what makes social media so thrilling to bits!

Walter

Re: Time is the Problem

[charis_jp]

Very nicely put. I agree. I admit, I struggle alot with time now...

I do enjoy the sharing and the insightful information I gathered from the blogging community here but yes, alot alot of time to invest.So, it often bleeds into personal time...

It's definitely thrilling, new things happen so fast in the online space.