Coke versus Pepsi: It's all in the head
The preference for Coke versus Pepsi is not only a matter for the tongue to decide, Samuel McClure and his colleagues have found. Brain scans of people tasting the soft drinks reveal that knowing which drink they're tasting affects their preference and activates memory-related brain regions that recall
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http://www.energyfiend.com/sugar-in-drinks
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I deleted the comment because it seemed mean? I did it in light of that conversation about how I turn everything into an insult.
Also, there is a distinct difference between Diet Pepsi and Diet Coke. Diet Pepsi tastes much sweeter and syrupy in comparison to DC. I don't know if it's so apparent in the sugar-laden versions.
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You didn't even read the article, did you? :P
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