... that's the term Jean Baudrillard is searching for in the following excerpt. Navel-gazing.
from A M E R I C A, by Jean Baudrillard (1986)
[Translated in 1988 by Chris Turner from the original in French, Amerique. Excerpt posted
here.]
... This is echoed by the other obsession: that of being 'into', hooked in to your own brain. What people are
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Exactly. And I'm really glad it seems that way to you, as well.
I'm glad you found the energy, optimism and good sense to mount a defense of what some (many? all? most?) are doing when they (we, I hope) blog. I think I was just feeling sort of weary and depressed ... and susceptible to what I do think is an appallingly over-general critique. (I'll try to come back around to why it is so tempting to quote Baudrillard when feeling weary, disaffected, and/or slightly jaundiced about the world on- and off-line ( ... )
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Baudrillard argues in his book In the Shadow of the Silent Majorities (1983) that contemporary society has entered into a phase of implosion. He says that the old structures of class have vanished into what he describes as the void of the masses: "That spongy referent, that opaque but equally translucent reality, that nothingness: the masses." The masses no longer make themselves evident as a class (a category which has lost its force because of a proliferation of possible identities), they have been swamped by so much meaning that they have lost all meaning. They have been so continuously analyzed through statistics, opinion polls and marketing that they do not respond to enlightened political representation. They have absorbed and neutralized ideology, religion and the transcendental aspirations that accompany them. The masses have also absorbed all the old, modern categories which were once a potentially liberating force. According to Baudrillard the "Law that ( ... )
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Thank you for this! You made my morning! (Sorry you had to be the one to obtain living proof that B is a miserable excuse for a human being.)
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I can't speak to the quote itself, but I am wondering if and how it can be applied to the world in *1986*. The cyberpunk genre was in advanced stages at the time; the blogging community, on the other hand, did not exist because browsers did not exist.
I might comment on this using the model of a child sitting at an Apple IIe, except I was sort of five and don't remember it well. Eeep. ^^
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