Not bad for a honda commercial..

May 25, 2004 14:27

New Honda Commercial in the U.K. There are no computer graphics or digital tricks in the film. Everything you see really happened in real time exactly as you see it. The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again. The crew spent weeks shooting night ( Read more... )

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Comments 3

disarmdstr May 25 2004, 21:55:14 UTC
that commercial is hella tight.. . zach showed it to me a couple months ago. . .. amazing stuff. =D

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jle May 26 2004, 04:06:23 UTC
I once stood in the SF MOMA gift shop watching the video made by the the people who did that commercial. By the end of it, i looked around and I was surrounded by people.

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deepestred May 26 2004, 07:37:50 UTC
wow.

that sets a new definition for continuous shot. that thing will win a cleo, no doubt.

too bad i hate hondas. and station wagons. (having driven both.) ^_^

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