The Year of the Brand

[darlox]

2009 has been a lot of things to a lot of people -- most of them bad. But one thing that it is clearly becoming is the Year of the Brand. Every company fighting for an edge is trying to re-brand their image. Find that magical insight that will make people spend money in a down economy

Comments

[mokatz]

SyFy is too close to an anagram/homophone of "yiff" for my tastes.

[darlox]

It distresses me on a level I cannot even express that you somehow arrived at that particular place. I'm going to scrub my eyeballs with Listerine now, excuse me...

[mokatz]

My excuse is that I was just discussing the possible craziness of the upcoming G20 summit in comparison to Anthrocon with a coworker just prior to seeing your post.

[darlox]

See... now, the fact that you were discussing Anthrocon with a coworker doesn't improve this situation much. Let me assure you that topic doesn't just randomly come up in my office very often.

I worry about you sometimes, dude.

[faux_pseudo]

I noticed yesterday that Brinks home security is rebranding as Broadview. I have to wonder who's idea it was to take the number one name in security and change it. ADT must be really happy about this.