Marketing idea gone bad . . .

[derek_cashman]

AN ITALIAN electrical chain has lost £12 million after it ran a campaign offering customers who bought TVs their money back if Italy won the World Cup.

Sales at Mediaworld's 65 stores jumped 30 per cent in the promotion.

original story here

/methinks that somebody's gonna get fired over this,...

Comments

[crazedvw]

Probably not.
From what I've read companies will actually take out insurance policies to guard against something like this when they run promotions like that and pay for the ensuing cost.