From Billboards to Bags

[diceycala]

This is so amazing, I think.

In Sao Paulo, Brazil, apparently, all advertising has been stripped down---including neon signs, electronic panels and billboards as of the start of 2008. The effects are several. To quote, "As the corporate media peels back its in-your-face advertisements the city is finally allowed to define its own beauty."

On the

Comments

[diceycala]

Hmm, I'm not sure. I do know that the bags-from-trash idea is not new. What I like a lot is where this particular effort stemmed from: a collective effort to clear their city's skies. That's why these particular bags are significant, they're something like souvenirs or relics now.