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This is the feedback I wrote to Mountain Dew. Sometimes I just get angry about these ads and it builds up and eventually I do something about it. I seriously don't understand advertising unisex products to one gender (usually male) - you lose out on more than half of your audience. Fucking misogynistic fuckwits
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While I do, of course, agree with you regarding the ridiculous chauvinistic nature of much advertising. In particular that ap - which, when I found the thing online I was pleased to see they had been forced to withdraw.
However, I am willing to bet that distancing women - and to a lesser extent decent men - doesn't halve their market. I'm pretty sure that the majority of crappy green energy drink consumers are men. And probably the sort of men who would like that map. They're the only ones stupid enough to buy that crap.
Hope that it was your stinging rebuke that forced them to take it back. A victory for Jessabulous.
DxX
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