If you've not seen it, there's a *brilliant* ad for the Paralympics called "Yes I can" or "We're the Superhumans". Truly inspiring. Do yourself a favour and click. Sometimes they just get it right.
Totally. There's a program on ABC TV (Australia) that's called Gruen Transfer which is all about advertising (based on an advertising term you have to google & which tells you very little other than people have very strange ideas on what to name TV shows). Sounds boring I know but it's totally not. It's hilarious and inspiring and fascinating. If you get the chance, check it out.
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