A Simple Lesson

[dragonsong12]

To all advertisers out there - There is nothing wrong with having an ad centered around ideas of masculinity. No really. There isn't. Don't believe what the MRA's try to sell you, that masculinity is being squashed, it's not. It's okay to have manly commercials of manliness. Really. Even we women can like them. I direct you to the "Old Spice Guy"

Comments

[chewilicious]

Ditto on that shit Dr. Pepper is doing. Sigh.

[dragonsong12]

You'd think we be past this by now...

[dragonsong12]

It's as eldustino said, it the ads for the new Dr Pepper 10, This blog post breaks down the tv commercial, and this one details some of the other nitty gritty behind the campaign.

It's not that I don't get what they're trying to do. They want it to be so over the top that it's just silly. They want to be the next Old Spice Guy. But it's not about what they meant to say, it's about what they actually say, and that they're presenting these old, backwards notions as if they're new and hilarious, and it comes across far too sincerely for me to laugh along. It ends up being offensive to everybody and funny to (mostly) nobody.

[dragonsong12]

Also, I was drinking a root beer while reading this. This combined with my love of sports and action movies must make me THE MANLIEST WOMAN EVER! \o/

[eldustino]

It's the 10 Calorie Dr. Pepper that's being touted as manly (in comparison to Diet Dr. Pepper).
Coke Zero and Pepsi Max both concentrated on the male market, assuming that their Diet brands already have the appeal to the female demographic.

The Dr. Pepper campaign is different in that it actively denigrates things as "girly" instead of just using "manly" imagery.

[dragonsong12]

Yeah, I'm not sure why women needed to be mentioned in this ad at all. They might've actually pulled off something fairly amusing if they'd just had the over-the-top action flick parody and a guy drinking Dr Pepper 10. Bam. Problem solved.