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[elle_]

Just a quickie this morning... so to speak. I'm writing a press release for a retail client and there's some discussion over a particular piece of phrasing - so please could I have your views on this extremely important question?

Poll Safety first

Comments

[davedevil]

Mainly it makes me confused I have no idea what the term means :)

[elle_]

Basically it's about buying via a catalogue or website, but because it's a less well known/slightly dodgy company, you don't actually have any guarantee that the thing you bought will actually turn up.

Anyway, my client called me this morning to say that my choice of phrasing makes him think about sex. My colleagues agree. Has the whole world gone crazy?!

[davedevil]

Yes, yes it has....

[souldestruction]

The word "unprotected" is used so often in campaigns about safe sex that it does spring to mind.

Just ask a few random people what they think of when you say the word "unprotected", rather than "Does the phrase 'unprotected home shopping' make you think about sex?" as the fact you mentioned sex in the question will provoke that through if they want it or not.

[bateleur]

I thought that marketing was all about making people think about sex ?!

[elle_]

Oh, I didn't say it was a BAD thing... I was just surprised! ;)

[souldestruction]

In the words of Bill Hicks.

Supreme Court says pornography is anything without artistic merit that causes sexual thoughts, that's their definition, essentially. No artistic merit, causes sexual thoughts. Hmm... Sounds like...every commercial on television, doesn't it? You know, when I see those two twins on that Doublemint commercial? I'm not thinking of gum. I am thinking of chewing, so maybe that's the connection they're trying to make.

I guarantee you, if they could, they'd do this, right here. Here's the woman's face, beautiful. Camera pulls back, naked breast. Camera pulls back, she's totally naked. Legs apart. Two fingers, right here, and it just says, "Drink Coke." Now I don't know the connection here, but goddamn if Coke isn't on my shopping list that week. "Dr. Pepper." "Snickers, satisfying." (Mouth-guitars "I Can't Get No Satisfaction") Damned if I'm not buying these products! My teeth are rotting out of my head, I'm glued to the television, I'm as big as a fucking couch. "More Snickers, more Coke!"

[souldestruction]

Oh and to inspire you in your quest I have attached a Bill Hick's quote for you

[elle_]

It's true, you know... I'd be ashamed of myself, but every day I look at our sales department and realise how much worse my life could be! :)

[souldestruction]

Well lucky for me i'm no longer a salesman.

[cardinalsin]

I wanted to say "it does now" :)

[verlaine]

Sex makes me think about unprotected home shopping.