Enjoy!!!!
David Noble says that the corporation was deliberately constructed to be the "economic man" that mere humans could never be, interested only in its own monetary gain. Undistracted by familial ties, religion, solidarity with others, or a search for meaning in its existence, the corporation's legally-mandated psychopathy was seen by some as
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No question mark. I think it was current in the late 90s.
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Certainly, this is not a statement made directly by McDonald's Corporation, which is as incapable of love as it is of enjoyment.
Rather, the "I" here is in fact "you", and this slogan is also among the purest of pure injunctions to enjoy.
You there! Love it!
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