Homework results
The assignment is to choose 3 ad's and identify which techniques (reviewed in class) they use. Here's four (I may not use the Nintendo ad).
Power of Cheese:
1-Shocking misplacement / Optical Illusion: All the gifts left by Santa fitting into a living room;
2-Plain Folks: Mom, Dad, & daughter @ home on Christmas morning;
Benefiber:
1-Unique & Different: Clear, tasteless fiber
2-Incomplete info: "...helps restore balance...while helping rid your body of toxins..." w/out
3-Transfer: Uses pretty female model to imply better beauty with the product
Paula Deen / Smithfield:
1-Repition: "Smithfield" spoken/sang 3 times and seen in writing 3 or 4;
2-Testimonial: Both personal and 2nd hand (Queen Victoria);
3-Snob Appeal:
a: Shot in an upscale southern style veranda;
b: "You don't have to be a Royal to eat like one;
Nintendo (1:57):
1-Bandwagon: Everyone's getting the new Nintendo;
2-Rhetorical question: "Who are you?" (Nintendo)
Power of Cheese:
Click to view1-Shocking misplacement / Optical Illusion: All the gifts left by Santa fitting into a living room;
2-Plain Folks: Mom, Dad, & daughter @ home on Christmas morning;
Benefiber:
1-Unique & Different: Clear, tasteless fiber
2-Incomplete info: "...helps restore balance...while helping rid your body of toxins..." w/out
3-Transfer: Uses pretty female model to imply better beauty with the product
Paula Deen / Smithfield:
1-Repition: "Smithfield" spoken/sang 3 times and seen in writing 3 or 4;
2-Testimonial: Both personal and 2nd hand (Queen Victoria);
3-Snob Appeal:
a: Shot in an upscale southern style veranda;
b: "You don't have to be a Royal to eat like one;
Nintendo (1:57):
1-Bandwagon: Everyone's getting the new Nintendo;
2-Rhetorical question: "Who are you?" (Nintendo)