OK, before I reach the Ranty part of my post, I shall share with you the Awesomeness parts.
1. My lovely friend John K. Snyder III (he of the
Sirius Black prison mug shot sketch that was donated for fundraising to
Help Haiti Heal (which, btw, raised over $120,000, y'all! Three planes of medical supplies! WOO!)), has sent me his last two A-Team
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I completely agree with your rant about the lack of merch appropriately geared towards women. I would totally buy a female-cut shirt with the Stark Industries logo on it. And I would buy EVERY SINGLE MOLLY HAYES HAT if they made them.
The problem is that they're not marketing to women who love comic books. They're marketing to women with boyfriends who love comic books. They're marketing what male comic book fans think is sexy, which includes a statuette of Mary Jane doing her husband's laundry in a thong ( ... )
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YES (and I hate that statue). You have just summed up between 80 and 90% of the reason we find it necessary to rant about this. The other 10-20% being when they DO try to market to women, they somehow manage to get it wrong most of the time anyway.
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The other 10-20% being when they DO try to market to women, they somehow manage to get it wrong most of the time anyway.
And the problem with their approach here is that they assume women like comic books for reasons that do not match up with what we actually like about comics. They assume they need to produce titles like Spider-Man Loves Mary Jane to bring in female readers when they have plenty of female fans reading their action-oriented titles.
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Give me Marvel Civil War over Spider-man loves Mary Jane ANY day. At least one of them tried to discuss serious issues (even if it didn't always follow through).
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A girl in a Blue Lantern t-shirt and a Deadpool bag? Pardon me whilst I swoon.
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But srsly, I really don't get why this is so hard for Marvel Marketing to grasp. Do I need to go to NYC with a printout of this post and shove it in someone's face, all, HERE LOOK HERE DO THIS DO THIS DO THIS? I mean, come on!
I'm glad both male and female folks seem to be agreeing so far. :)
P.S. I secretly covet a Molly Hayes hat, even if they are more kid-oriented. They're so CUTE!
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