Talking Advertising: “I Hate ‘Creative’, and You Should Too”

[galigad]

Came across an interesting article in AdAge.com’s "Small Agency Diary" and this thought-provoking statement by blogger Tom Denari:

What was once used to describe thoughtful and novel communications, to describe what we aspire to on a daily basis, the word "creative" has somehow devolved into a pejorative hammer -- a hammer that's often used to

Comments

Hello

[hlgranger]

Hello Gil, I guess that also explains why I disappear for years too. (:
Don't know if you remember me, but I really do miss our chats so many years ago.
And I see nodame cantabile!! =D
Lils

Hoping to make a contribution

[anonymous]

Hi - I am definitely delighted to discover this. cool job!