A good marketing ploy or a sign of the apocolypse?

[gavet97]

OK, I'm sure a lot of you already know about this, but I'm starting to see it everywhere.  Part of me is excited to get the word out, but part of me is not sure about this.................

Buy Frosted Flakes and get a Star Trek light badge?  Buy Pop Tarts and get a movie ticket?

What do ya think?

www2.kelloggs.com/Promotion/PromotionDetail.aspx for

Comments

[scheherezhad]

I actually have one of the light badges. My mother bought Corn Pops at the store last week, and I snagged it because I still have a child-like attraction to cheap plastic things that light up. :P It is kinda cute, though.