Recently Pew Internet
did a survey about the goodness of libraries, how people are using them, and what patrons would like to see offered in the future. There's a bit of data about changes in library use over the past few years, which library services should be prioritized (and it pleases me to see the #1 answer to this was that libraries should
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I very much doubt if there's enough staff and time to plough through an individual patron's borrowing records when they want to know what new novel to read, but anyone working in a library, through training and experience, can ask the right questions to help the user choose a book they will enjoy or that can help them in their studies. :-)
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