for those of you who might've missed this, look what i just found...

Nov 09, 2006 04:45

found out about some exciting goldfrapp news on the message board, the first one's from the official site:


03 Nov 2006
WE ARE GLITTER

A dream come true, we played on one of our favorite programmes "The L Word" while we were in America last month. It was an amazing experience to play in the Planet bar run by Kit (AKA the legendary Pam Grier). Look out for us in season 4 which will be broadcasted in 2007.

Playing at the Roseland Ballroom in New York City was divine and such an atmospheric place to play. Thanks to all our US fans that came to see us.

Our remix album We are Glitter is out in the USA now (those of you in the UK will be familiar with these tunes already as they have appeared as B-sides but keep your eyes out for import copies of the compilation in the shops). Make sure you check out the fabulous Bombay Mix version of Satin Chic by the Shortwave Set.

So after all our adventures in foreign climes we are back home in our studio in Bath and loving it - lots of song ideas to play with to and to keep us warm through the winter months, so expect some new tunes emerging in the spring.

Lots of love xXx

damn, i wonder how long we have to wait to see that episode of the L Word...?!
also, target's winter advertising campaign is to prominently feature goldfrapp's music. personally, while i still get kind of excited hearing their music in commercials on occasion, i am starting to wonder if they're beginning to go overboard...
anyways, here's the article from billboard.com:


Goldfrapp Hits The Target With Holiday Campaign"

November 03, 2006, 3:45 PM ET
Michael Paoletta, N.Y.
When Americans watch the snowy, rosy-cheeked visuals of Target's holiday TV campaign, they'll be hearing the music of British electronic duo Goldfrapp, Billboard has learned. It's the latest and greatest in the cult act's long string of licensing coups, which span two albums (2003's "Black Cherry" and this year's "Supernature") and include big names like Verizon, Diet Coke, "Grey's Anatomy" and "The OC."

And the train's not showing any sign of slowing down. "With some pitching and pushing, all of the songs on 'Supernature' have what it takes," says Cynthia Sexton, EMI Music Marketing senior VP of marketing and licensing. "To the tune of a lot of money."

In today's changing marketplace, Goldfrapp is helping redefine the prototype of success, using licensing wins to drive buzz, sales and radio play, rather than vice versa. "Our strategic goal [with "Supernature"] was to proactively expand the licensing support from the start, [using it] as traditional marketing plans use radio airplay to garner mainstream exposure," Mute director of marketing Nicole Blonder says.

The campaign is Target's "biggest of the year," according to Bruce Kirkland, president of Tsunami Entertainment, who worked on the deal for the band. It consists of six spots, five featuring the dreamy "Fly Me Away" and one with the funkier "Number One," both off "Supernature."

Goldfrapp -- producer Will Gregory and singer/songwriter frontwoman Alison Goldfrapp -- worked with the Target marketing department and ad agency PMH to create customized "remixes" for each spot, highlighting different elements of the original or adding wintry touches like bells or chimes. The spots, directed by Dutch designer Tord Boontje, are all brisk, bright and typically Target, featuring scenes of moonlit forest banquets, party hosts serving from rotating star-shaped tables and cherubic children chilling out with snow-white owls.

Consumers will be able to identify Goldfrapp on Target's Web site, and buy "Supernature" with two clicks. Mute is also taking "Fly Me Away" to radio in different formats. "We have some programmers coming to the table," Blonder says, but adds, "we're on track to achieve our sales goals without major support from commercial radio."
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