Dove Ad: Evolution

[gollumgollum]

This video, a Dove ad, is a fascinating look at the way beauty is manufactured. It starts with a fairly pretty-but-plain looking model, blemishes and limp hair and all, and turns her into a Tyra Banks-worthy billboard model in sixty seconds. As the end of the commercial says, no wonder our perception of beauty is distorted

Comments

[tooth_and_claw]

I saw that a couple days ago and was going to post it. I found it awsomely fascinating-- makeup and hair aside, the insane amounts of photoshop work (and seeing how the do it) is bizzare and scary.

[chesire_smile]

Wow. that was fascinating. Thanks!

[swan_tower]

Dove got on my good side a while ago, when they started doing that "Real Women" campaign or whatever it was called.

[kitsune_zen]

Wow...that is so cool.

[usmu]

Though I definitely agree with the sentiment of the ad campaign by Dove, nobody should be entering a race with a airbrushed chick because you can't win, I'm always a bit annoyed when I see those ads. It's still geared to selling products. I've never had this with Benetton, which pretty much did a similar thing, but I guess that's because the subjects that they were dealing with were so completely removed from the product they were selling that nobody would ever connect the two. But still, better this way than the old way.

And yes that Ok Go! clip is great. It reminds me of what Spike Jonze did for Fatboy Slim's Praise You. And the song's good too.

[gollumgollum]

I can't say that i have changed my Dove-buying habits (or non-habits, as i've never really bought their product) based on their ads. But while they're trying to sell things, frankly, i'd rather they do so in a way that doesn't make me feel like shit. I think there's something fairly subversive in what they're doing, even if it's frustrating that all of their "real women" are still smaller than me. And hey--as an ad campaign, it's brilliant, because it targets the 99% of women who *don't* look like that.

And yeah...i show that Ok Go! video to everyone i get near a computer. I even showed it to my little sister, and she lives two states away.

[usmu]

as an ad campaign, it's brilliant
True that.

I think there's something fairly subversive in what they're doing, even if it's frustrating that all of their "real women" are still smaller than me.
I think that's actually main point of what I find vaguely annoying about the whole thing. What they're doing shouldn't be fairly subversive. It should be normal practice and not something you'd get praised for. Even more so, their woman aren't "real women", they're just as carefully selected as the other's are airbrushed. But as they say: in the land of the blind one-eye is king. And I'm being a whiny brat. ;)

But while they're trying to sell things, frankly, i'd rather they do so in a way that doesn't make me feel like shit.
Amen to that.