Comments | graphicdesign: Package Design Help?

pursuitof_love in graphicdesign

Package Design Help?

Feb 28, 2012 20:52

Hello all,

Can anyone help me by giving feedback and suggestions on a package design? I'm not content with how it's going, but I'm stuck as to how to make it better.

Thank you in advance!

( JPEG and product info )

Comments 7

moochachip February 29 2012, 04:15:02 UTC

Can you link us to a larger version?

rizhiy_lelik February 29 2012, 05:40:58 UTC

My comment is just from the usability stand-point. How important do you think is for customers to be able to read "French macaroons" to recognize what's inside the box when they see it on a store shelf? If it's important you may want to reconsider the placement of that title, because of how the boxes will be stored and/or displayed. They either will be standing up vertically one on top of another on their octagonal side, or will be stacked horizontally "on the side" several in a row. One way or another, the octagonal side won't be visible to the customers until they can actually hold the box. So, I would move the words "French macaroons" below the bakery logo on the side panel and added the flavor name to it, so it'd read:
Madeleine Desserts
Raspberry French Macaroons
(You woul have to come up with a more suitable font face for the second line of text, of course, in this case)
As for the octagonal side, I'd put a (much) smaller version of the logo along with the bakery address and phone number there.

oohasparklie February 29 2012, 20:20:46 UTC

The colors seem kind of dull to me...maybe change the solids to a very subtle gradient to give it a little interest? Also, the font for "French Macaroons" is really boring. I'd use a bolder font and make it white and kind of bring it in a bit...the word "Macaroons" in particular is really close to the edges. Same with the "d" and the "l" in Madeline...I'd make that font a bit smaller so it's not so close up at the top.

reverberates March 31 2012, 18:37:32 UTC

The colors should be richer... have you looked at Macaroons? have you tasted one? It's best to get as much experience with Macaroons as possible. Have you visited a pastry shop that sells macaroons? Why is the box so big? Macaroons are small and danty? right? when you eat one...you want to keep the impression that it's i don't know, not like a cheeseburger or something. it's a good treat but it won't make you fat...i don't know, from the pictures you have shown it looks kinda wide/stocky or that could just be the picture ( ... )

_phyxsius May 14 2012, 13:21:11 UTC

Sorry to track back on the entries. I think the word dessert could also follow a similar font look as the 'macaroons' words.

pursuitof_love May 16 2012, 23:47:40 UTC

No problem. Thank you for your help, but this was changed and wrapped up a long time ago.

This was the finished product:
[IMG]http://img209.imageshack.us/img209/1797/hotardportfolio.jpg[/IMG]

pursuitof_love May 16 2012, 23:48:32 UTC

image