Who pays for the fonts?!

[swandive452]

Working on a proposal for an identity package with a graphics standard manual to go with it for a brand new company. How do you handle including font prices in your proposal? Should I be covering font licensing or does the company cover that cost? Obviously if they are going to use a font within their own company, for their correspondence etc...

Comments

[liza_bam]

I treat fonts in the same way as stock images -- ask the permission to buy and then send the invoice.
For smaller companies I try to stick to free fonts for logos.

[67words]

if you picked the font and you're going to use it for other projects, you should pay for it.
if the client is absolutely set on a font, they should buy the license. and you wouldn't use the font for anything other than their projects.