i might post some real stuff later, but i was thinking about this at work all day. there was a very short-lived thread on whitechapel about watchmen and the wb/fox conflict; it quickly devolved into an argument over whether or not this movie is an abomination and if it is an insult to alan moore.
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i didn't want to contribute to the fire. so i saved it for here. :p )
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the same fanboys who are going to see watchmen are the ones who have seen dark knight at least twice (truthfully, i don't know if there's any sure way to back that statement up, but there's no way middle-aged women are going enough to get the box office numbers as high as they are). so far, the entire marketing campaign has been for, and only for, the fans. the teaser trailer is all panels from the book (which is why you still have no idea what it's about), all the posters out now are reproductions of ads dc did for the book. i think the strategy is to get the geeks to do all the marketing, and that's either lazy or savvy. i hope it's the latter.
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What made Dark Knight big was regular Joes and Heath Ledger's death.
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